An exciting new report by Nielsen outlines the role(s) of Latinas in transforming the fabric of our country:
Latinas, are the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
Latinas are becoming more educated, tech savvy and connected, allowing them
to write their own destinies and challenge the dynamic of Hispanic households.
With 86 percent of Latina women at the helm of purchasing decisions in households, the times are changing and economic power is shifting.
“Latinas are a key driver of economic influence, giving marketers an opportunity to establish new and loyal consumer relationships by acknowledging the needs and following the unique behavior trends of Hispanic women,” said Mónica Gil senior vice president, public affairs and government relations.
PODER PAC warmly welcomes a number of new Board Members who bring a wide array of perspectives, professional experiences, and geographic diversity.
Lisa Baltazar, New York
Patricia Campos-Medina, New Jersey
Delia Garcia, Washington DC
Maribel Medina, California
Cindy Pena, Colorado
The addition of our new Board members expands the reach and capacity of our organization and will increase our ability to strategically expand the number of candidates endorsed, promoted, and supported by PODER PAC. In addition to the above new Board members, we are excited to announce the return of founding Board member Grace Garcia, Texas.
Look for additional updates and information on the many candidates we intend to highlight and support.