Latinas, are the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
Latinas are becoming more educated, tech savvy and connected, allowing them
to write their own destinies and challenge the dynamic of Hispanic households.
With 86 percent of Latina women at the helm of purchasing decisions in households, the times are changing and economic power is shifting.
“Latinas are a key driver of economic influence, giving marketers an opportunity to establish new and loyal consumer relationships by acknowledging the needs and following the unique behavior trends of Hispanic women,” said Mónica Gil senior vice president, public affairs and government relations.